Dutch design is all about simplicity, and Dick Bruna is a classic Dutch artist in this sense. It’s logical that this simplicity also features in Miffy Handmade. Dick Bruna’s stories and the colours of his landscape are a wonderful source of inspiration to work with. Whether it be the white daisies, the beach stripes, tulips, a farmer’s overall or a skating cap at the ice rink. And Miffy’s friends are also very colourful. Production takes place in Vietnam. The design, marketing, expanding the range and extra quality check happens in The Netherlands.
Lots of Vietnamese people crochet in their spare time, creating gifts for family and friends. It has always been a popular pastime there. Handmade products require dedication and training, and ofcourse this shared love of craftsmanship.
Best Toy Awards, Silver:
Junior Design Award 2016, toys 3-5
Eurpean Product Design Award 2017, toys 3-6
European Product Design Award 2017, handmade toy